VelociShift

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Cookie Policy

Last updated: January 2025

1. Introduction and Overview

1.1 What Are Cookies

Cookies are small text files that are stored on your device (computer, tablet, or mobile phone) when you visit our website. They help us provide you with a better experience by remembering your preferences, analyzing how you use our site, and improving our services.

1.2 Why We Use Cookies

VelociShift uses cookies for several essential purposes:

  • To remember your login status and preferences
  • To provide essential website functionality
  • To analyze website performance and user behavior
  • To deliver personalized content and advertisements
  • To improve our delivery services and customer experience

1.3 Legal Basis

Our use of cookies is based on your consent (where required), our legitimate business interests, and contractual necessity for providing our delivery services.

2. Types of Cookies We Use

2.1 Strictly Necessary Cookies

These cookies are essential for our website to function properly. They cannot be disabled without severely affecting your ability to use our services.

Essential Functions:

  • User authentication and login sessions
  • Shopping cart and booking functionality
  • Security features and fraud prevention
  • Form data persistence during booking process
  • Load balancing and website performance
  • CSRF protection and secure transactions

2.2 Functional Cookies

These cookies enhance your experience by remembering your choices and preferences.

Functionality Includes:

  • Language and region preferences
  • Recently used delivery addresses
  • Vehicle type and delivery preferences
  • User interface customizations
  • Accessibility settings and font sizes
  • Notification preferences

2.3 Performance and Analytics Cookies

These cookies help us understand how visitors interact with our website so we can improve performance and user experience.

Data Collected:

  • Page views and user journey analytics
  • Most popular features and services
  • Error tracking and performance monitoring
  • Usage statistics and traffic patterns
  • Conversion rates and booking completion
  • Website speed and loading times

2.4 Marketing and Advertising Cookies

These cookies are used to deliver relevant advertisements and track campaign effectiveness.

Marketing Functions:

  • Targeted advertising based on interests
  • Social media integration and sharing
  • Campaign performance tracking
  • Remarketing to previous visitors
  • Cross-device user identification
  • Affiliate program tracking

3. Detailed Cookie Classification

3.1 Duration-Based Classification

Session Cookies

  • • Temporary cookies deleted when browser closes
  • • Essential for shopping cart functionality
  • • Used for form data preservation
  • • Required for secure authentication

Persistent Cookies

  • • Remain for specified time periods
  • • Remember login preferences
  • • Store user customizations
  • • Track returning visitor behavior

3.2 Source-Based Classification

First-Party Cookies

  • • Set directly by VelociShift
  • • Essential website functionality
  • • User preferences and settings
  • • Booking and delivery management

Third-Party Cookies

  • • Set by external service providers
  • • Analytics and performance tracking
  • • Payment processing and security
  • • Social media integration

4. Third-Party Cookies and External Services

We work with several trusted third-party services that may set their own cookies on your device:

Google Services

Google Analytics: Website performance and user behavior analysis

Google Maps: Address lookup and route calculation

Google Ads: Targeted advertising and remarketing

Privacy Policy: policies.google.com/privacy

Payment Processors

Stripe: Secure payment processing and fraud detection

PayPal: Alternative payment method integration

Purpose: Transaction security and compliance

Policies: stripe.com/privacy, paypal.com/privacy

Address Services

GetAddress API: UK postcode lookup and validation

Function: Address autocomplete and verification

Privacy Policy: getaddress.io/privacy

Social Media

Facebook/Meta: Social sharing and advertising

Twitter: Social media integration

LinkedIn: Professional networking features

Purpose: Social engagement and marketing

5. Cookie Consent and Management

5.1 Consent Mechanism

When you first visit our website, you'll see a cookie consent banner that allows you to:

  • Accept all cookies for the full website experience
  • Customize your cookie preferences by category
  • Reject non-essential cookies (some features may be limited)
  • Access detailed information about each cookie type

5.2 Granular Control Options

Always Active

Strictly necessary cookies (cannot be disabled)

Optional Categories

Functional, Analytics, and Marketing cookies

5.3 Changing Your Preferences

You can modify your cookie preferences at any time by:

  • Clicking the "Cookie Settings" link in our website footer
  • Accessing the preference center in your account settings
  • Using your browser's cookie management tools
  • Contacting our customer support team

6. Browser-Based Cookie Management

6.1 Browser Settings

Most browsers allow you to control cookies through their settings. You can typically:

  • Block all cookies from being set
  • Block third-party cookies only
  • Delete existing cookies
  • Set cookies to be deleted when the browser closes
  • Receive notifications when cookies are being set

6.2 Browser-Specific Instructions

Chrome

Settings → Privacy and Security → Cookies and other site data

Firefox

Settings → Privacy & Security → Cookies and Site Data

Safari

Preferences → Privacy → Manage Website Data

Edge

Settings → Site Permissions → Cookies and stored data

6.3 Impact of Blocking Cookies

Important Notice: Blocking certain cookies may affect website functionality:

  • Unable to stay logged in to your account
  • Loss of shopping cart contents
  • Inability to complete bookings
  • Reduced personalization features
  • Repeated cookie consent prompts

7. Mobile and App-Based Tracking

7.1 Mobile Browser Cookies

Mobile browsers handle cookies similarly to desktop browsers, but with additional considerations:

  • Limited storage capacity may affect cookie lifespan
  • Cross-app tracking restrictions on iOS and Android
  • Enhanced privacy settings in modern mobile browsers
  • Automatic cookie deletion in private browsing modes

7.2 Future App Development

If we develop mobile applications in the future, we will implement similar tracking technologies and provide appropriate privacy controls within the app settings.

8. Data Security and Cookie Protection

8.1 Security Measures

We implement several security measures to protect cookie data:

  • Secure Flag: Cookies transmitted only over HTTPS connections
  • HttpOnly Flag: Prevents JavaScript access to sensitive cookies
  • SameSite Attribute: Protects against cross-site request forgery
  • Encryption: Sensitive data within cookies is encrypted
  • Regular Audits: Periodic security reviews of cookie implementation

8.2 Data Minimization

We follow data minimization principles by:

  • Storing only necessary information in cookies
  • Using session cookies where persistent storage isn't required
  • Setting appropriate expiration dates
  • Regularly purging expired cookie data

9. Cookie Retention and Expiration

9.1 Retention Periods

Session Cookies

Deleted when browser session ends

Authentication Cookies

30 days (with "Remember Me" option)

Preference Cookies

1 year from last interaction

Analytics Cookies

2 years (standard industry practice)

Marketing Cookies

90 days to 2 years (varies by provider)

Security Cookies

Until security session expires

9.2 Automatic Cleanup

Our systems automatically remove expired cookies and associated data to maintain optimal performance and comply with data protection requirements.

10. Cross-Border Data Transfers

10.1 International Transfers

Some of our third-party service providers may process cookie data outside the United Kingdom. We ensure appropriate safeguards through:

  • Adequacy decisions for approved countries
  • Standard Contractual Clauses with service providers
  • Binding Corporate Rules for multinational companies
  • Certification schemes and codes of conduct

10.2 Data Protection Standards

Regardless of where cookie data is processed, we maintain the same high standards of protection and security required by UK and EU data protection laws.

11. Children's Privacy and Cookies

11.1 Age Restrictions

Our services are not intended for children under 16 years of age. We do not knowingly collect cookie data from children under 16.

11.2 Parental Controls

Parents can help protect their children's privacy by:

  • Using parental control software and browser settings
  • Educating children about online privacy
  • Monitoring their children's internet usage
  • Contacting us if they believe their child's data has been collected

12. Industry Standards and Compliance

12.1 Regulatory Compliance

Our cookie practices comply with applicable regulations including:

GDPR (EU)

General Data Protection Regulation

UK GDPR

UK Data Protection Act 2018

PECR

Privacy and Electronic Communications Regulations

ePrivacy

European ePrivacy Directive

12.2 Industry Best Practices

We follow industry best practices including:

  • IAB Europe Transparency and Consent Framework
  • Cookie classification standards
  • Privacy by design principles
  • Regular compliance audits and assessments

13. Emerging Technologies and Future Updates

13.1 Cookie Alternatives

As technology evolves, we may implement cookie alternatives such as:

  • Local storage and session storage
  • Web beacons and pixel tags
  • Server-side tracking technologies
  • Privacy-preserving analytics methods

13.2 Technology Updates

We continuously monitor developments in privacy technology and will update our practices to maintain the highest standards of user privacy while delivering excellent service.

14. Updates to This Cookie Policy

14.1 Policy Changes

We may update this Cookie Policy periodically to reflect changes in our practices, technology, or legal requirements. When we make changes, we will:

  • Update the "Last updated" date at the top of this policy
  • Notify users via email for significant changes
  • Display prominent website notices
  • Request renewed consent where required by law

14.2 Monitoring Changes

We recommend reviewing this policy periodically to stay informed about how we use cookies and protect your privacy.

15. Contact Information and Support

For questions about our cookie practices, exercising your rights, or managing your preferences:

Data Protection Officer

dpo@velocishift.com

+44 20 1234 5678 (Ext. 101)

Cookie-related inquiries

Privacy Team

privacy@velocishift.com

Response within 48 hours

General privacy questions

Technical Support

support@velocishift.com

+44 20 1234 5678

Cookie management assistance

Postal Address

VelociShift Limited
Privacy Team
Business Address
City, Postal Code, United Kingdom

Regulatory Authority: You have the right to lodge a complaint with the Information Commissioner's Office (ICO) if you believe our cookie practices violate your privacy rights. Visit ico.org.uk for more information.